Privacy

1. Introduction

1.1. The purpose of this Privacy Policy is to give individuals (data subjects) information about how SIA "CEglu2" (the Controller, we, us, or our) collects, uses, stores, and protects personal data.

1.2. The Policy describes the purposes of personal data processing, the legal basis, the scope of data processed, data retention periods, data subjects' rights, and other relevant aspects related to personal data processing.

1.3. This Privacy Policy applies to all personal data processing carried out by the Controller, including personal data obtained and processed through the website https://livequizarena.com/, as well as in communication with customers, business partners, and other persons.

1.4. Please read the Policy carefully. If you have further questions, contact us using the details in clause 9.

1.5. This website is not intended for children or persons under 18, and we do not knowingly collect personal data about children or persons under 18.

1.6. The Controller may amend this Policy; please check it periodically to stay informed of any changes.

1.7. We respect your privacy, so the security of your personal data is our priority. We use appropriate organizational and technical measures to ensure ongoing security of your personal data and compliance with data-protection legislation and our internal rules. We collect only the information necessary to achieve the purposes set out in this Policy.

1.8. Laws that apply. SIA "CEglu2" is established in Latvia, so we process personal data under the EU General Data Protection Regulation (Regulation (EU) 2016/679, "EU GDPR") and the Latvian Personal Data Processing Law. Because we offer our services to people in Great Britain, the UK General Data Protection Regulation ("UK GDPR") and the UK Data Protection Act 2018 also apply to the personal data of our UK participants. In this Policy, "data-protection law" means all of these.

2. Categories of personal data we process

2.1. Identification data — first name, surname, username, date of birth, and other information necessary for identification.

2.2. Contact information — email address, phone number and address. We ask for your address only when you first withdraw winnings; if you need your address shown on an invoice, you can give it to us earlier.

2.3. Financial data: the bank account details you give us for payouts (IBAN, BIC or SWIFT code, and the name on the account) and our payment provider's references for your card payments and saved card. We never see or store your card number.

2.4. Transaction data — information about payments made and received, and participation in quizzes.

2.5. Technical data — IP address, browser type and version, device type, operating system, time-zone settings, device identifiers, and other technical information obtained through the website, including cookie identifiers where you have allowed analytics or advertising cookies.

2.6. Usage data — how you use our website, products, and services, including sections visited, actions taken, and interaction with site functionality.

2.7. Marketing and communication data — your preferences on receiving marketing communications from us.

2.8. If you withdraw winnings, we will ask for your first name, surname, address, phone number, and the IBAN, BIC or SWIFT code and name of a bank account in your own name, together with any other data needed to pay you by bank transfer. We may also ask for proof that the account is yours, such as a bank statement.

2.9. In certain cases (verifying a winner's identity, preventing fraud, or complying with legal requirements), we may request a copy of an identity document or other proof of identity.

2.10. Payments made by card on our website are processed by a certified payment service provider; we do not store full card details in our own systems.

2.11. We may collect, use, and share aggregated or anonymized data for statistics and analytics. This is not personal data, as it does not identify a specific person.

3. How we obtain your personal data

3.1. Data you provide directly — by filling in forms on our website, registering a user account, participating in quizzes, or contacting us by email, phone, or other channels. This may happen when you: register a user account; use our services; subscribe to newsletters or other information; sign up for marketing communications; participate in quizzes or competitions; submit feedback, questions, or requests; or contact us in other ways.

3.2. Data obtained automatically — while using our website, we may automatically collect technical and usage data about your device, browser, IP address, on-site actions, and usage patterns, through server logs, cookie-free statistics (Plausible) and, only if you allow them, Google analytics and advertising cookies (see section 12).

4. Legal basis for processing personal data

4.1. Performance of a contract — where processing is necessary to enter into or perform a contract with you.

4.2. Legitimate interests — where necessary for our business operations and legitimate interests, e.g. preventing fraud, protecting our company, improving our services, and providing the best and safest user experience.

4.3. Compliance with a legal obligation — where necessary to comply with a legal obligation binding on us.

4.4. Consent — only where we have your unambiguous consent for a specific purpose, for example sending marketing emails to people who are not members, or setting analytics and advertising cookies on your device.

5. Personal data processing activities

5.1. Registering you as a new customer and fulfilling obligations (https://livequizarena.com/)

• Data:  username, email address, any referral code you used, and the confirmations you gave when registering (age, acceptance of the Terms) with the time you gave them. Before your first paid subscription or paid entry: first name, surname, date of birth, postcode, and your confirmation that you live in Great Britain. Your phone number, when you first withdraw winnings. If you set a password, it is stored only in hashed form; otherwise you sign in with a one-time code sent to your email, which works once and expires after 15 minutes.
• Purpose: create and manage your account, identify you as a customer, provide access to our services, administer your quiz participation, and fulfil our contractual obligations to you.
• Legal basis: performance of a contract; compliance with a legal obligation; legitimate interests (keeping customer data current, managing customer relationships, analyzing usage to improve our services).

5.2. Administering payments for services provided

• Data: first name and surname, email address, postcode, your subscription plan, any discount code you used and your payment history, our payment provider's references for your payments and saved card (we do not store full card details), the VAT invoices and credit notes we issue to you, your wallet balance and transactions and, for withdrawals, your address, phone number and the IBAN, BIC or SWIFT code and name of your bank account.
• Purpose: process payments, administer quiz participation, ensure prize payouts, and recover outstanding payments.
• Legal basis: performance of a contract; legitimate interests (payment administration and fraud prevention).

5.3. Quiz administration and publicity

• Data: your competition entries, answers, answer times, scores and results. If you win a paid place, or appear on a free quiz leaderboard, we publish only your display name or nickname (your username, nickname or Guest number, or if you have not set one, your first name and last initial), your score and the date.
• Purpose: ensure your participation in quizzes, manage participant/winner information, announce winners, and ensure transparency of participants and results.
• Legal basis: legitimate interests (quiz transparency, publishing winner information).

5.4. Service security and quality improvement

• Data: username, email address, IP address, device/browser information, login data, website usage data, system and security log information.
• Purpose: administer, maintain, and protect the website; provide technical support; prevent errors and malfunctions; monitor service performance; prevent fraud, abuse, and other security risks; monitor compliance with our terms and conditions; improve website functionality, security, and service quality.
• Legal basis: legitimate interests (website operation, information/system security, fraud prevention, compliance monitoring, quality improvement).

5.5. Marketing communications

• Data: email address, and your marketing choice with the date you made it.
• Purpose: send newsletters, special offers, promotional materials, and information about quizzes, new features, and other services that may interest you.
• Legal basis: your consent, where you actively agree to receive marketing, for example by subscribing to a newsletter. Where you create an account or give us your email address to unlock your free quiz results, we may email you about our own similar services under our legitimate interests, using the “soft opt in” rule in the Privacy and Electronic Communications Regulations. We tell you this when we ask for your email address, we give you a box to opt out at that point, and every email we send has an unsubscribe link. You can opt out at any time.

5.6. Website statistics and advertising measurement

• Data: pages visited, device and browser details, approximate location derived from IP address, cookie identifiers.
• Purpose: understand how the website is used and measure how well our advertising performs.
• Legal basis: for cookie-free statistics, our legitimate interests in improving the Service; for Google analytics and advertising cookies, your consent.

5.7. Help assistant (AI)

• Data: the questions you type into the help assistant and the assistant's replies; if you ask us to pass your question to our team, also your email address and the text of that chat.
• Purpose: answer questions about how LiveQuiz Arena works and, where the assistant cannot answer, pass your question to our support team.
• Legal basis: legitimate interests (answering enquiries quickly and providing customer support).
• How it works: the help assistant is an automated AI tool. Your question is sent to Google's Gemini service, which generates the reply from our FAQ, Rules and Terms. We do not send Google your name, email address, account or payment details, but anything you type into the question box is sent, so please do not include personal or financial details there. The assistant cannot see or change your account and makes no decisions about you. We do not keep a copy of the chat unless you choose "Send to the team", in which case it is stored as a support request.
• Screenshots: if you attach screenshots when you send a message to our team, we save a cleaned copy of each image (with hidden information such as location data removed) together with your message. Only our support staff can see them, they are never sent to the AI service, and they are deleted automatically after 90 days.

5.8. Free daily quiz leaderboard

• Data: your free quiz scores, answers and answer times; the nickname you choose and the email address you give to unlock your rank and answer review; a random ID stored in your browser that links your free quiz days on that browser; and your IP address for fair play checks.

• Purpose: show the free quiz leaderboards, work out positions and streaks, keep one attempt per person per day, send you the 6 digit code that confirms your email, and publish leaderboard winners and shout outs on our social media.

• Legal basis: legitimate interests (fair, transparent leaderboards and promoting the free quiz). Only your nickname or Guest number is shown publicly, never your email. You can hide your nickname or opt out of social media posts at any time in your leaderboard settings, and ask us to delete your free quiz data through Contact us.

• Retention: 12 months after you last take part.

6. Data retention period

6.1. We retain personal data for as long as at least one of the following applies: a legal obligation to retain it exists; it is necessary for our legitimate interests; it is necessary to fulfil contractual obligations; or the data subject's consent for the relevant processing remains valid.

6.2. Payment, subscription, prize and withdrawal records are kept for at least 5 years, and the accounting registers that summarise them for 10 years, as required by the Latvian Accounting Law, which applies to us as a company registered in Latvia.

6.3. Other account data (your profile and competition history) is kept while your account is open. After you close your account we keep it only for as long as we need it for the purposes in this Policy, for example preventing fraud or dealing with a complaint or legal claim, or until you ask us to erase it (see clause 8.6), whichever comes first. This does not apply to the records in clause 6.2, which we must keep for the full period.

6.4. Marketing preferences are kept until you withdraw your consent. Help assistant chats are not kept unless you send one to our team (see clause 5.7). Screenshots attached to a message to our team are deleted automatically after 90 days.

7. Recipients of personal data

7.1. We may transfer your personal data to competent authorities as prescribed by law, and — to protect our rights, third parties, or property — to other competent or law-enforcement bodies, but only where necessary.

7.2. We may use data processors, requiring them to process data per our instructions, in line with applicable law, and with appropriate security measures. They may not use your data for other purposes or transfer it to others without our consent, and must delete your data irreversibly once their task or our cooperation ends. Our main service providers are: Render (website and database hosting, in Frankfurt, Germany); Cloudflare (network security and content delivery); Amazon Web Services (encrypted database backups); Pay.com (card payment processing, 3D Secure checks and storing your saved card for monthly renewals); Brevo (sending account, competition, receipt and marketing emails); Vonage (verifying your phone number by SMS); and Ideal Postcodes (UK address lookup). For website statistics and advertising measurement we use Plausible Insights OÜ (Estonia) and, with your consent, Google Ireland Limited and TikTok Technology Limited (Ireland). For the help assistant we use Google's Gemini API as a processor to generate replies. We pay withdrawals through our bank, Swedbank AS (Latvia), which receives your name and bank account details to send the transfer and processes them as a separate controller under its own privacy notice.

7.3. Where your data is processed. Our website and database are hosted in the European Economic Area (Frankfurt, Germany). Some of our service providers process data in the United Kingdom or in other countries outside the EEA and the UK, including the United States. Transfers to the United Kingdom are covered by the European Commission's adequacy decision for the UK. For other transfers we rely on an adequacy decision where one exists (for US providers certified under the EU-US Data Privacy Framework and its UK Extension, the "UK-US data bridge"), and otherwise on the standard contractual clauses approved by the European Commission, together with the UK International Data Transfer Addendum where UK GDPR applies. Where you allow Google cookies, and when you type a question into the help assistant, Google may process that data in the United States under these safeguards. Withdrawals are sent by international bank transfer through the SWIFT network, so your name and bank account details may pass through correspondent banks outside the EEA and the UK. This is necessary to pay you the winnings you asked to withdraw. You can ask us for more information about the safeguards using the details in clause 9.

8. Your rights and how to exercise them

8.1. Right to confirmation and access — to know whether we process your data, and if so, to access it along with information on purposes, categories, recipients, retention, sources, and any automated decision-making/profiling. Most of this is set out in this Policy; contact us (clause 9) for anything further.

8.2. Right to rectification — to request correction of inaccurate or outdated data.

8.3. Right to withdraw consent — at any time, in the same way it was given; this stops consent-based processing for that purpose (but not processing on other legal bases, or processing required by law/a competent authority). We may retain evidence of consent longer where necessary to defend against claims. For cookies, use the 'Cookie settings' link at the bottom of any page. For marketing emails, use your account page or the unsubscribe link.

8.4. Right to complain — please contact us first at hello@livequizarena.com so we can try to put things right. You also have the right to complain to a data-protection regulator at any time. Our supervisory authority in Latvia is the Data State Inspectorate (Datu valsts inspekcija), Elijas iela 17, Riga, LV-1050, Latvia, https://www.dvi.gov.lv. If you live in the United Kingdom you can also complain to the Information Commissioner's Office (ICO) at https://ico.org.uk.

8.5. Right to object — to processing based on our legitimate interests.

8.6. Right to erasure ("right to be forgotten") — where data is processed unlawfully or its legal basis no longer applies; submit a written request. We may retain data where it is still needed for another stated purpose whose legal basis isn't consent.

8.7. Right to restrict processing — e.g. where data is processed unlawfully, its accuracy is disputed, or you've objected to legitimate-interest processing.

8.8. Request-handling procedure — we will verify your identity (may request an ID document) before actioning a request, and reject unverified requests. Once verified, we respond without undue delay and within one month. We respond via the same channel you used, unless impractical or you request otherwise. Any refusal will be given in writing, with reasons.

9. How to contact us

9.1. You can contact us: via the Controller's official e-address; by email at hello@livequizarena.com; or by writing to the Controller's legal address.

9.2. Data controller details:

• SIA "CEglu2"
• Registration number: 40203176218
• Legal address: Egļu iela 2, Cēsis, Latvia LV-4101
• Phone: +44 791 538 2762
• Email: hello@livequizarena.com

10. Data security

10.1. We use appropriate technologies and procedures to protect your data from unlawful access, use, or disclosure. Access is limited to the people who need it for their duties, and only to the extent necessary. Anyone given access is bound by confidentiality.

10.2. Our service providers are carefully selected and required to protect the confidentiality and security of your data.

11. Profiling

11.1. Profiling is automated processing of personal data to analyze or predict aspects about a person. We do not use cookies to build advertising profiles of you or to show you personalized adverts based on your activity on our website.

12. Cookies and similar technologies

12.1. We use three kinds of cookies and browser storage items: essential, analytics and advertising. Essential items are strictly necessary to run the Service securely (for example, keeping you signed in) or remember a setting you chose; under the Privacy and Electronic Communications Regulations (PECR) these do not require your consent. Analytics and advertising cookies come from Google and TikTok and are set only if you allow them, either with "Accept all" on the cookie banner or by ticking the category under "Cookie settings". If you choose "Reject all", or make no choice, they are not set and the Google and TikTok scripts are not loaded.

12.2. Essential cookies we set:

• lqa_session: keeps you signed in. It is marked HttpOnly (web page scripts cannot read it) and Secure (sent only over an encrypted connection). It is set when you log in, deleted when you log out, and expires after at most 14 days.
• lqa_csrf: a random security value that protects your account against cross-site request forgery (another website trying to act in your name). It has the same lifetime as lqa_session.
• lqa_gate: used only while the site is in private preview. It remembers that you entered a valid preview access code, for up to 30 days.

12.3. Browser storage on your device (local storage and session storage):

• lqa.theme: remembers your light or dark display preference.
• lqa.consent: remembers your cookie choices (analytics on or off, advertising on or off, and the date you chose).
• lqa.preview: used only while the site is in free preview. It remembers that you have already seen the preview notice.
• lqa.session and lqa.access: sign-in and preview-access details for the current browser tab. They are cleared when you close the tab or log out.
• lqa.helpchat: keeps your help assistant chat for the current browser tab, so it is still there when you move between pages. It is cleared when you close the tab.

• lqa.fqid: a random ID for this browser, so your free quiz days add up on the leaderboard and your Guest number stays the same. It is not used for advertising or to follow you on other websites. Kept until you clear your browser data.

• lqa.fqp: remembers the nickname you saved on this browser, so each day's free quiz counts towards it automatically. Kept until you clear your browser data.

• lqa.fqn: remembers the nickname you chose on the free quiz start screen, until you confirm your email. Kept until you clear your browser data.

• lqa.fqm: remembers the username of the member who last signed in on this browser, so the free quiz can ask them to sign in again and keep their name on the leaderboard. Kept until you clear your browser data.

• lqa.signin: remembers whether you last signed in with an emailed code or a password on this browser, so we can offer the same method when we ask you to confirm it's you. Kept until you clear your browser data.
• For administrators only: admin console sign-in and table layout preferences.

12.4. Cookie-free analytics — we use Plausible Analytics to count page visits. Plausible does not use cookies, does not store anything on your device and does not identify you personally.

12.5. Analytics cookies (only with your consent) — we use Google Analytics 4, provided by Google Ireland Limited, to understand how the website is used, for example which pages are visited and where people leave. If you allow analytics, these cookies may be set:

• _ga and _ga_<ID>: distinguish one visitor from another and keep the state of a visit. They expire after up to 2 years.

12.6. Advertising cookies (only with your consent) — we use Google Ads conversion measurement, loaded through Google Tag Manager, to see when a visit or sign-up came from one of our adverts. If you allow advertising, these cookies may be set:

• _gcl_au, _gcl_aw and similar _gcl_ cookies: record that a visit came from one of our adverts so that sign-ups can be attributed to it. They expire after up to 90 days.
• _ttp and other cookies whose names start with _tt: set by the TikTok Pixel to record that a visit or sign-up came from one of our TikTok adverts. They expire after up to 13 months.

12.7. Google Tag Manager itself sets no cookies; it only loads the Google tools you allowed. When analytics or advertising cookies are active, Google receives technical data such as your IP address, device and browser details, the pages you visit and cookie identifiers, and may process it outside the EEA and the UK, including in the United States. We do not send Google your name, email address, payment details or quiz answers. Our legal basis is your consent.

12.8. You can change or withdraw your choice at any time using the "Cookie settings" link at the bottom of every page. Each category can be switched on or off separately, and switching one off removes its cookies from your browser. You can also delete or block cookies and browser storage in your browser settings. If you block lqa_session or lqa_csrf, you will not be able to sign in.

12.9. When advertising cookies are active, TikTok receives technical data such as your IP address, device and browser details, the pages you visit and the fact that you created an account. TikTok may process it outside the EEA and the UK. We do not send TikTok your name, email address, payment details or quiz answers. Our legal basis is your consent. 

This Privacy Policy is effective from 9 November 2026. Last updated: 9 November 2026 (free quiz).